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noon image requirements for seller SKUs

Every one of the 7 image rules below comes off a page noon publishes, with the source linked.

7 image rules7 read at noonChecked 10 August 2026

The short answer

noon requires every primary product image to sit on a pure white background, except fashion, where light grey is recommended. Images must be JPEG or JPG, at least 660 pixels wide, with a width by height ratio of 0.5 or greater, at 72 PPI or above in RGB or sRGB, and no larger than 10 MB. The product covers 70 to 80 percent of the frame.

Updated

Check your file against this

What noon asks for

Every row states where it comes from. A rule read off a page noon publishes is marked as a primary source; a figure that circulates among sellers without appearing in the platform’s own documentation is marked and hedged, and it is never printed as though the two carry the same weight.

noon image requirements: primary image background, minimum width and aspect ratio, file format and colour, maximum file size and resolution, product size in frame, margin inside the frame, number of images
RequirementWhat noon asks forWhere it comes from
Primary image backgroundPure white for all categories except fashion, where light grey is the recommended backgroundnoon states the primary image must show a front view of the product, outside its packaging, with light shadows only. Hard shadows and hard reflections are rejected.Primary source
Minimum width and aspect ratioWidth of 660 pixels or more, and a width by height ratio of 0.5 or greaternoon publishes a minimum width, not a minimum height. A 660 by 1320 image sits exactly on the 0.5 ratio floor.Primary source
File format and colourJPEG or JPG only, in RGB or sRGBPNG and WebP are not listed as accepted formats for seller SKU images.Primary source
Maximum file size and resolution10 MB maximum per image, at 72 PPI or abovenoon ties the PPI floor to zoom clarity on the product page.Primary source
Product size in frameThe product covers at least 70 to 80 percent of the image framePrimary source
Margin inside the frameVertical shots leave a 10 percent margin top and bottom. Horizontal shots leave a 5 percent margin on both sides.noon's own note adds that vertical shots also keep left and right margin, and horizontal shots also keep top and bottom margin.Primary source
Number of imagesA minimum of 3 high quality images is recommended per productnoon asks the extra images to show different angles, sizes, textures and fabrics.Primary source

Slide the table sideways to see every column.

  • Primary source means the value is read off a page noon publishes, linked under Sources below. 7 of 7 rows here are primary.
  • Platforms change these rules without announcing them. Every source below carries the date it was read, and the figures here were checked on 10 August 2026.

Why this matters on noon

noon runs a quality check on every seller SKU before it goes live, and images are the most common thing that check sends back. A rejected SKU sits outside the catalogue: no listing, no search placement, no sales until you resubmit and pass.

The cost lands in order. The SKU is blocked, so a launch timed to a campaign misses its date, and each corrected image then goes back through the same content review, adding days per cycle.

The rejection reasons noon publishes are unusually specific: packaging visible in the primary image, cropped product, low resolution, duplicate images, conflicting images, and a catch all called needs editing covering unclear background, frame borders, price stickers, expiry dates, watermarks and shadows. Every one is a fixable production error rather than a photography problem.

The walkthrough

How do you get a photo through noon?

6 things in order, each one answering a question a seller actually types.

  1. Which background does your category actually need?

    noon splits this by category. Everything outside fashion needs a pure white primary image. Fashion is the exception, where noon recommends light grey. Get this wrong and the SKU comes back under the needs editing reason for unclear background. Light shadows are acceptable, so a soft contact shadow under a shoe is fine. Hard shadows and hard reflections are not.

  2. Is the file big enough and the right shape?

    Check width first, because that is the number noon enforces: 660 pixels or more. Then check the ratio. Width divided by height must be 0.5 or greater, so a tall narrow crop of a floor lamp can fail even when the width passes. Square is safe, portrait up to 1:2 is safe, taller is not. Export well above the floor: 2000 by 2000 passes the same rules and holds up under zoom.

  3. Does the product fill the frame without touching the edges?

    Two rules pull against each other. The product covers 70 to 80 percent of the frame, and the frame keeps a margin: 10 percent top and bottom on vertical shots, 5 percent both sides on horizontal shots. Crop tight to the product, then add padding back so nothing touches the canvas edge. Cropping so tight that part of the product is missing triggers noon's cropped or half image rejection.

  4. Have you removed packaging, tags and any overlay?

    The primary image shows the product outside its packaging: no boxes, bags, cases, brand tags, swing tags or price tags. Across all images noon disallows logos, watermarks, unwanted text, unrelated objects and placeholders such as image coming soon. Only photographs are permitted, so CAD drawings and illustrations are rejected.

    Photomop is a photo studio that runs on your own device, and the remove-object tool clears a stray price sticker without a reshoot.

  5. Is the export a JPEG under 10 MB?

    Save as JPEG or JPG in RGB or sRGB. If your studio delivers PNG or TIFF, convert before upload. Keep each file under 10 MB. A 2000 by 2000 JPEG at quality 85 typically lands between 400 KB and 1.5 MB, so the ceiling is rarely a problem.

  6. Does the set cover the product properly?

    Upload at least 3 images showing different angles, sizes, textures and fabrics. Category rules layer on top: smartphones and tablets need a front and back combination, adult apparel is better on models than flat lay or hangers except swimwear and underwear, and kids apparel is better as flat lay or on hangers. Lifestyle shots are allowed as supporting images but never as the primary.

The settings, in one place

The Photomop preset for noon

Cut the product out, drop it on a pure white canvas for non fashion or a light grey canvas for fashion, size the canvas so the product occupies roughly 75 percent of the frame with a 10 percent margin top and bottom, then export JPEG in sRGB at 2000 pixels wide, which clears noon's 660 pixel floor, the 0.5 ratio rule and the 10 MB ceiling in one pass.

Remove background runs on your own device, at full resolution, with no watermark on the export.

What goes wrong on noon

Every one of these is a real rejection or a real drop in placement, not a matter of taste.

  1. Uploading a PNG from a transparent studio export, when noon accepts JPEG and JPG only.

  2. Passing the 660 pixel width but failing the 0.5 ratio with a tall, narrow crop of a lamp or curtain.

  3. Leaving a fashion SKU on pure white when noon recommends light grey, or the reverse for a non fashion SKU.

  4. Keeping the product in its retail box for the primary image because the packaging looks premium.

  5. Cropping so tight for the 70 to 80 percent fill rule that an edge of the product is cut off.

  6. Reusing the same photograph in two image slots, which noon rejects as duplicate images.

Questions sellers ask

noon image requirements, answered

The questions people search for once a photo has already been refused.

What is the minimum image size for noon?

noon requires a width of 660 pixels or more, a width by height ratio of 0.5 or greater, and 72 PPI or above. There is no published minimum height, but the ratio rule caps how tall an image can be relative to its width. Export at 2000 pixels wide so the listing holds up under zoom.

Does noon require a white background?

Yes for the primary image in every category except fashion. noon's guidance is a pure white background for all categories except fashion, where the recommended background is light grey. Supporting images can be lifestyle shots, but the first image must follow the category background rule.

Can I upload PNG images to noon?

No. noon states that images must be submitted in JPEG or JPG format only. Convert any PNG or TIFF exports to JPEG in RGB or sRGB before you submit the SKU, and keep each file under the 10 MB ceiling.

Why does noon keep rejecting my images for needing editing?

The needs editing reason bundles six faults: an unclear background, a visible frame border, a price on the product, an expiry or manufacturing date, a watermark, or a shadow. noon adds that the first image must always use a white background.

How many images should a noon listing have?

noon recommends a minimum of 3 high quality images. Use the extra slots for different angles, close ups of texture and fabric, and scale references. Every supporting image still has to match the product title and description.

Are lifestyle images allowed on noon?

Lifestyle images are not permitted as the primary image, but can be uploaded as part of the wider product picture selection. Keep the primary as a clean front view on the required background, then use the supporting slots for in context shots.

Where these noon rules come from

Each link is the page the figures were read at, with the date it was opened and whether it could be read at all.

Get the file right before you upload it

Photomop is a photo studio that runs on your own device. Resize to the exact pixels noon asks for, compress to the weight limit, convert the format and batch the lot, all at full resolution with no watermark. The image glossary explains any word in the table above.