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eBay photo requirements

Every one of the 9 image rules below comes off a page eBay publishes, with the source linked.

9 image rules9 read at eBayChecked 10 August 2026

The short answer

eBay requires photos with a minimum resolution of 500 x 500 pixels and recommends images that are about 1600 x 1600. You can add up to 24 pictures per listing, at least one is required, and files can be up to 12 MB. Added graphics, borders, text, logos and watermarks are not allowed.

Updated

Check your file against this

What eBay asks for

Every row states where it comes from. A rule read off a page eBay publishes is marked as a primary source; a figure that circulates among sellers without appearing in the platform’s own documentation is marked and hedged, and it is never printed as though the two carry the same weight.

eBay image requirements: minimum resolution, recommended resolution, maximum file size, photos per listing, preferred aspect ratio, background, added graphics, accepted formats, how long ebay stores images
RequirementWhat eBay asks forWhere it comes from
Minimum resolution500 x 500 pixelseBay's wording is a "minimum resolution of 500 x 500 pixels". Below this the listing tool refuses the photo.Primary source
Recommended resolutionAbout 1600 x 1600 pixels1600 px is also the point at which eBay's zoom and enlarge behaviour is worth having.Primary source
Maximum file size12 MB per fileGenerous compared with most marketplaces, so there is rarely a reason to compress an eBay photo hard.Primary source
Photos per listingUp to 24, at least one requiredUsed listings benefit from filling most of these slots, because every flaw you photograph is a return you do not get.Primary source
Preferred aspect ratio1:1 or 16:9Square is the safe choice. eBay's search grid is square, so a 16:9 photo gets padded or cropped there.Primary source
BackgroundWhite backgrounds are generally best, with a darker background suggested for shiny or reflective items such as jewelleryThis is guidance rather than a hard rule. eBay does not require pure white the way Amazon and Walmart do.Primary source
Added graphicsDo not add graphics, badges, logos, copyright notices or watermarkseBay states this affects where your listing appears in search, so it is a placement issue rather than only a style preference.Primary source
Accepted formatsJPEG, PNG, GIF, TIFF, BMP, WEBP, HEIC, AVIFOne of the widest format lists of any marketplace, including modern formats other platforms still refuse.Primary source
How long eBay stores images90 daysKeep your own originals. Relisting an old item from eBay's stored copy is not something you can rely on indefinitely.Primary source

Slide the table sideways to see every column.

  • Primary source means the value is read off a page eBay publishes, linked under Sources below. 9 of 9 rows here are primary.
  • Platforms change these rules without announcing them. Every source below carries the date it was read, and the figures here were checked on 10 August 2026.

Why this matters on eBay

eBay is more permissive than Amazon on almost every measurement and stricter than most sellers expect on one thing: what you put on top of the photo.

The hard floor is 500 x 500 pixels. Below that the listing tool simply refuses the file, which is an annoyance rather than a disaster because you find out immediately. The rule that costs money is the one you never see enforced: eBay says not to add graphics, badges, logos, copyright notices or watermarks, and states that doing so affects where your listing appears in search. Nothing is rejected, nothing is flagged, the listing goes live and quietly ranks lower than it should.

This hits two groups hardest. Sellers who watermark to stop image theft are trading search placement for a protection that a screenshot defeats anyway. Sellers who add a red "FREE POSTAGE" banner because it works on other channels are doing the same thing while believing they are optimising.

The second cost is the 24 photo allowance that almost nobody fills. On a used item every photo is a pre-empted question and a pre-empted return, and eBay gives you two dozen slots at up to 12 MB each. Using four of them is leaving the most persuasive part of the listing empty.

The walkthrough

How do you get a photo through eBay?

5 things in order, each one answering a question a seller actually types.

  1. What size should you actually export at?

    Square, 1600 x 1600 pixels, JPEG.

    That sits on eBay's own recommendation of about 1600 x 1600, it fills the square search grid without padding, and it is well inside the 12 MB limit at any sensible quality setting. There is no benefit in going far beyond it, because eBay resizes for display anyway.

    If your source photo is smaller than 500 pixels on either side you cannot upload it at all. Stretching it in an editor gets you past the check and gives you a soft photo that reads as a low effort listing. An upscaler that reconstructs detail is the better option, and reshooting is better still.

  2. Should the background be white?

    Usually, but not always, and eBay is explicit about the exception.

    • Most items: a plain white or very light background keeps attention on the product and matches how eBay's grid renders.
    • Shiny or reflective items: eBay suggests a darker background for things like jewellery. A polished silver ring on white loses its edges entirely, because the metal reflects the backdrop it is sitting on.
    • Used goods: a plain background makes wear and marks easier to see, which is what you want. Hiding a scuff in a busy background is how you get an item-not-as-described case.

    Unlike Amazon and Walmart, eBay does not demand RGB 255,255,255, so a clean light grey backdrop is acceptable. If you do want a true white, replacing the background is more reliable than lighting one.

  3. How do you get a watermark off an existing listing photo?

    Go back to the original file if you still have it. A watermark burned into a JPEG is part of the image data, not a layer you can switch off.

    If the original is gone, an object removal pass can lift a watermark, a corner badge or a price sticker out of the frame and rebuild what was behind it. Photomop is a photo studio that runs on your own device and its remove object tool handles this, though the result is only as good as what the watermark was covering: text over a plain backdrop comes out cleanly, text over patterned fabric rarely does.

    The wider point is to stop adding them. eBay treats added graphics as a search placement issue, so every watermarked photo in your account is working against you.

  4. How do you use all 24 photo slots well?

    Photograph the questions you get asked, in the order buyers care about.

    • Photos 1 to 3: the whole item, front, back and at an angle, on a plain background.
    • Photos 4 to 8: every flaw, close up and honestly lit. Scratches, scuffs, missing parts, stains.
    • Photos 9 to 14: labels, serial numbers, size tags, model numbers, authenticity marks.
    • Photos 15 onwards: what is included, packaging, accessories, cables, manuals.

    Photographing damage feels like sabotage and is the opposite. A buyer who saw the scratch before paying does not open a case about the scratch.

  5. Which file format should you upload?

    JPEG unless you have a reason not to. eBay accepts an unusually wide list including WEBP, HEIC and AVIF, so you can upload straight from a phone or from a browser save without converting.

    The reason to convert anyway is control. When you export the JPEG yourself you choose the dimensions, the quality and the colour profile. When you hand eBay a HEIC you accept whatever it produces on the way in, and orientation tags in particular are a common source of photos that arrive rotated.

The settings, in one place

The Photomop preset for eBay

Resize to a 1,600 by 1,600 pixel square with the item centred, export JPEG, and keep the file well inside eBay's 12 MB limit at high quality.

Resize image runs on your own device, at full resolution, with no watermark on the export.

What goes wrong on eBay

Every one of these is a real rejection or a real drop in placement, not a matter of taste.

  1. Adding a watermark to stop image theft, which eBay says affects where your listing appears in search and which a screenshot defeats anyway.

  2. Putting a 'FREE POSTAGE' or 'BEST PRICE' banner on the photo, which counts as an added graphic under the same rule.

  3. Photographing shiny jewellery on white, where the metal reflects the backdrop and the item loses its outline, when eBay itself suggests a darker background for reflective items.

  4. Using four photos when the listing allows 24, so every unanswered question becomes a message or a return.

  5. Uploading a 16:9 photo and finding it padded or cropped in eBay's square search grid.

  6. Relying on eBay's stored copies when relisting, given that images are held for 90 days.

Questions sellers ask

eBay image requirements, answered

The questions people search for once a photo has already been refused.

What size do eBay photos need to be?

The minimum is 500 x 500 pixels and eBay recommends about 1600 x 1600. Files can be up to 12 MB each, so there is little reason to compress heavily. Square photos fit eBay's search grid without padding.

How many photos can I add to an eBay listing?

Up to 24, with at least one required. On used items it is worth filling most of those slots, because every flaw you photograph is a question you do not have to answer and a return you do not have to accept.

Does eBay allow watermarks on photos?

No. eBay's guidance is not to add graphics, badges, logos, copyright notices or watermarks, and it states that doing so affects where your listing appears in search results. Nothing is rejected at upload, so the cost is invisible and ongoing.

Does eBay require a white background?

No. eBay says white backgrounds are generally best but does not require an exact value the way Amazon and Walmart do, and it suggests a darker background for shiny or reflective items such as jewellery. A clean, plain backdrop is what matters.

Can I upload HEIC photos straight from my phone to eBay?

Yes. eBay accepts JPEG, PNG, GIF, TIFF, BMP, WEBP, HEIC and AVIF. Converting to JPEG yourself is still worth doing, because it lets you control the dimensions, the quality and the orientation tag rather than accepting whatever the conversion produces.

How long does eBay keep my listing images?

eBay stores uploaded images for 90 days. Keep your own originals in a folder rather than treating eBay as your archive, particularly if you relist seasonal stock or sell the same model repeatedly.

Where these eBay rules come from

Each link is the page the figures were read at, with the date it was opened and whether it could be read at all.

Get the file right before you upload it

Photomop is a photo studio that runs on your own device. Resize to the exact pixels eBay asks for, compress to the weight limit, convert the format and batch the lot, all at full resolution with no watermark. The image glossary explains any word in the table above.