Using plain white for the brand feature image, when Faire asks for visual context there and reserves white for the hero.
Marketplaces · Faire
Faire image requirements for wholesale brands
Every one of the 8 image rules below comes off a page Faire publishes, with the source linked.
8 image rules8 read at FaireChecked 10 August 2026
The short answer
Faire requires square product photos with a minimum size of 500 by 500 pixels, supplied as PNG or JPEG. Hero images should be 600 by 600 pixels or higher, cropped with the product centred and filling the tile, on a clean light background where white works best, with no text overlay, watermark or logo. Apparel uses a 4:3 portrait ratio at 1800 by 2400 pixels.
Updated
Check your file against this
What Faire asks for
Every row states where it comes from. A rule read off a page Faire publishes is marked as a primary source; a figure that circulates among sellers without appearing in the platform’s own documentation is marked and hedged, and it is never printed as though the two carry the same weight.
| Requirement | What Faire asks for | Where it comes from |
|---|---|---|
| Product photo shape and minimum size | Square. Minimum size 500 x 500 pixels.Faire's listing checklist separately asks for 600 x 600 pixels or higher, so treat 600 as the working floor and 500 as the hard reject line. | Primary source |
| Apparel image ratio | 4:3 portrait ratio, optimal size 1800 x 2400 pixelsApparel is the documented exception to the square rule. | Primary source |
| File format | PNG or JPEGFaire's wording is that all picture files must be in PNG or JPEG format, not HTML. No maximum file size is published. | Primary source |
| Hero image background | A clean, light background. White backgrounds work best. | Primary source |
| Hero image crop | Crop with the product centred and zoom in so the product fills the tile. No padded margins, no collages. | Primary source |
| Prohibited overlays | No text overlay, watermark or logo on the hero image. Feature images must not include any words, watermarks or logos. | Primary source |
| Number of images | At least one product photo is required. At least two images are recommended, covering front, back and side angles.Faire also asks for one image per variant plus swatches, packaging imagery and lifestyle shots. Photos must be labelled by product name or SKU. | Primary source |
| Brand feature image and profile image | Feature image square at 1:1, minimum 500 x 500. Profile image square, optimal 1080 x 1080. Logo 1:1, optimal 248 x 248. Cover image 4400 x 1000.Faire advises the opposite background rule here: the feature image should provide visual context and avoid plain white. | Primary source |
Slide the table sideways to see every column.
- Primary source means the value is read off a page Faire publishes, linked under Sources below. 8 of 8 rows here are primary.
- Platforms change these rules without announcing them. Every source below carries the date it was read, and the figures here were checked on 10 August 2026.
Why this matters on Faire
Faire is a wholesale marketplace, so your images are read by a shop buyer deciding whether to stock you, not a consumer buying one unit. That buyer scans a grid of tiles and opens maybe six. A hero image with the product floating small inside white padding loses that scan.
There is also a review layer. Faire's design team approves feature image requests and quotes 5 to 7 business days, so a rejected feature image is a week added to your brand page going live.
The trap that catches most brands is that Faire publishes two opposite background rules for two slots. The hero image on a product listing wants a clean, light background, and Faire says white works best. The feature image that represents your brand wants visual context, and Faire explicitly says avoid plain white. Read one article and not the other and you submit a whole set on the wrong background.
The walkthrough
How do you get a photo through Faire?
6 things in order, each one answering a question a seller actually types.
Is your product photo square, and how big?
Faire's product photos are square. The published minimum is 500 x 500 pixels, while the listing checklist asks for 600 x 600 pixels or higher. Use 600 as your working floor and go beyond it, since 2000 x 2000 survives zoom. Crop to square rather than stretching. Apparel is the exception, taking 4:3 portrait at 1800 x 2400 pixels.
Does the product fill the tile?
Faire's hero guidance is direct: crop with the product centred, and zoom in so the product fills the tile. Padded margins and collages are both called out. In a wholesale grid the tile is small, so a product occupying 40 percent of the frame disappears. Crop tight and never combine several shots into one tile.
Which background belongs in which slot?
Run two separate presets. For the hero and product images, use a clean light background, with white the safest choice. For the feature image that fronts your brand, do the opposite: give it visual context, show the product in use, and avoid plain white. Faire also wants a single image there rather than a collage.
Photomop is a photo studio that runs on your own device, and the remove-background tool produces the clean white hero from the same source file you keep for the feature slot.
Have you stripped every overlay?
Faire disallows text overlay, watermarks and logos on hero images, and states that feature images must not include any words, watermarks or logos. That includes the discount badges and
newflashes that wholesale brands often bake into images for their own site. Strip them before upload. Your brand logo belongs in the logo slot at 248 x 248, not burned into a product tile.Is the set complete for the listing?
At least one product photo is required, but Faire says listings perform best with at least two. Cover front, back and side angles, add one image per variant plus swatches, include packaging imagery because the buyer is picturing it on a shelf, and add a lifestyle shot. Listings with video see roughly a 15 to 20 percent lift in conversion.
Are the files named and exported correctly?
Export as PNG or JPEG. Faire asks that all photos are labelled by product name or SKU, which matters on a bulk catalogue where nobody can match an untitled file to a spreadsheet row. Fix the brand assets too: profile image 1080 x 1080, logo 248 x 248, cover 4400 x 1000.
The settings, in one place
The Photomop preset for Faire
Crop to a 1:1 square with the product centred and filling most of the frame, leaving only a small even margin, then export at 2000 by 2000 as JPEG or PNG, which clears Faire's 500 pixel minimum and the 600 pixel checklist floor. For apparel, switch the crop to 4:3 portrait and export at 1800 by 2400.
Crop image runs on your own device, at full resolution, with no watermark on the export.
What goes wrong on Faire
Every one of these is a real rejection or a real drop in placement, not a matter of taste.
Letting a rectangular photo stretch into the square tile instead of cropping to 1:1.
Leaving generous white padding around a small product so it vanishes in the browse grid.
Baking a logo or price badge into the hero image, which Faire prohibits on hero and feature images alike.
Submitting apparel as a square when Faire specifies 4:3 portrait at 1800 by 2400 pixels.
Uploading files named IMG_4471 rather than by product name or SKU, which stalls a bulk submission.
Questions sellers ask
Faire image requirements, answered
The questions people search for once a photo has already been refused.
What size should Faire product images be?
Faire states product photos should be square with a minimum of 500 by 500 pixels, while its listing checklist asks for 600 by 600 or higher. Apparel is the exception and uses a 4:3 portrait ratio at an optimal 1800 by 2400 pixels.
Does Faire require a white background?
For the hero image, Faire says to use a clean, light background and that white backgrounds work best. For the brand feature image the advice is the reverse: provide visual context and avoid plain white. The two slots have different jobs.
What file formats does Faire accept?
PNG or JPEG. Faire's wording is that all picture files must be in PNG or JPEG format, not HTML. No maximum file size is published, so keep files sensible: a 2000 by 2000 JPEG at high quality is a reasonable upper bound.
How many photos should a Faire listing have?
At least one product photo is required, and Faire recommends at least two. Beyond that, add front, back and side angles, one image per variant plus swatches, packaging imagery, and a lifestyle shot. Faire reports listings with video see about a 15 to 20 percent lift in conversion.
Can I put text or a logo on a Faire image?
No. Faire asks you to remove any text overlay, watermark or logo from the hero image, and states that feature images must not include any words, watermarks or logos. Promotional badges from your own website need removing before upload.
How long does a Faire feature image take to approve?
Faire quotes 5 to 7 business days for its design team to review a new feature image request. That review sits between you and your brand page going live, so get the background, the crop and the no text rule right first time.
Where these Faire rules come from
Each link is the page the figures were read at, with the date it was opened and whether it could be read at all.
- Faire Help Center, image size requirementsOpened and read in full on .
- Faire Help Center, your product listing checklistOpened and read in full on .
- Faire Help Center, feature image guidelinesOpened and read in full on .
- Faire Help Center, product photography guidelinesOpened and read in full on .
Same cluster
More platform guides
Neighbouring guides, so every platform in the set is one hop from every other.
Flipkart
Flipkart keeps its image guidelines inside the seller Learning Center. Here is what the QC check actually enforces, what sellers report, and how to pass first time.
Facebook Marketplace
Facebook publishes no pixel spec for Marketplace listing photos. Here is what Meta does specify for commerce catalogues, plus the square sizes that actually work.
Google Shopping
Google Merchant Center requires product images of at least 500 x 500 pixels, under 16 MB and 64 megapixels, with no watermarks, borders, price or promotional text.
From the studio
The tools this guide uses
Each one runs in the browser tab you are reading this in, on your own device.
Crop image
Free crop, fixed ratios, and the aspect every platform asks for.
Resize image
Exact pixels, or a marketplace preset that already knows the rules.
Remove background
One clean cut-out, hair and all, at whatever resolution you brought.
Convert image
HEIC, WebP, PNG, JPG, AVIF. Straight across, no queue.
Keep reading
Elsewhere on Photomop
Image glossary
A hundred photo editing terms, defined in plain words and filed by the job they do.
Read itResize image
Exact pixels, marketplace presets and an aspect lock, run on your own device.
Read itCompress image
Name a file size limit and the tool re-encodes until the photo fits it.
Read itAll the tools
The whole toolbox in three families, with what each one needs before it can run.
Read it
Get the file right before you upload it
Photomop is a photo studio that runs on your own device. Resize to the exact pixels Faire asks for, compress to the weight limit, convert the format and batch the lot, all at full resolution with no watermark. The image glossary explains any word in the table above.