Uploading a supplier's catalogue image that still carries their logo, a discount roundel or a decorative border.
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TikTok Shop Image Requirements
10 of the 11 image rules below come off pages TikTok Shop publishes. The rest say plainly where they came from.
11 image rules10 read at TikTok ShopChecked 10 August 2026
The short answer
TikTok Shop requires every product image to be larger than 600 x 600 pixels. Upload square images on a plain background, white recommended, with the product filling at least 60 percent of the frame. Watermarks, borders, promotional text, logos and stickers are not allowed on the main image. You may upload up to nine images per listing.
Updated
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What TikTok Shop asks for
Every row states where it comes from. A rule read off a page TikTok Shop publishes is marked as a primary source; a figure that circulates among sellers without appearing in the platform’s own documentation is marked and hedged, and it is never printed as though the two carry the same weight.
| Requirement | What TikTok Shop asks for | Where it comes from |
|---|---|---|
| Minimum resolution | Greater than 600 x 600 pixelsThe US Academy guidance states a minimum resolution "greater than 600x600 pixels". The regional listing guidelines phrase the same floor as "at least 600 x 600 pixels". | Primary source |
| Shape | Square, 1:1The guidelines refer to "up to 9 square images" per listing. | Primary source |
| Images per listing | Up to 9A maximum of 9 images also applies to any mosaic image. | Primary source |
| Background | Solid colour, white recommended | Primary source |
| Product coverage | At least 60 percent of the image frame | Primary source |
| Cropping | The product must appear in its entirety and must not be cropped | Primary source |
| Colour | Images must be in colour | Primary source |
| Prohibited on images | Watermarks, borders, promotional text, logos, graphics covering the product, marketing or promotion stickers, digital renderings, duplicate main images | Primary source |
| Listing quality threshold | Five or more images reaches the higher quality tier | Primary source |
| Product video | Up to 1 video per listing, which must not exceed 5 MB | Primary source |
| Image file size and file format limits | Not published publiclyWe could not confirm this at any source we trust, and TikTok Shop does not publish it. It is here because the claim circulates, not because we can stand behind it.TikTok Shop enforces these inside the Seller Center uploader but does not state them on its public Academy pages. JPEG and PNG are the standard safe choices. | Unconfirmed |
Slide the table sideways to see every column.
- Primary source means the value is read off a page TikTok Shop publishes, linked under Sources below. 10 of 11 rows here are primary.
- Unconfirmed means the claim circulates and we could not stand it up at any source. 1 row is unconfirmed, and it is labelled that way in the table rather than left to look like the rest.
- Platforms change these rules without announcing them. Every source below carries the date it was read, and the figures here were checked on 10 August 2026.
Why this matters on TikTok Shop
TikTok Shop checks product images twice: once at upload, and again after the listing goes live. An image below 600 x 600 pixels is refused outright, so the product never publishes. An image that clears the size check but carries a watermark, a border or promotional text fails more slowly. The listing publishes, moderation flags it, and the product stops appearing in the shop tab and cannot be attached to videos or LIVE sessions until you replace the image.
There is a third cost sellers rarely connect to their photos. TikTok scores each listing for quality and feeds that score into ranking. A cropped, blurry or duplicated main image pulls the product down a tier, which shows up as fewer impressions rather than an error message. Nothing tells you it happened.
The walkthrough
How do you get a photo through TikTok Shop?
5 things in order, each one answering a question a seller actually types.
Is your image larger than 600 x 600 pixels?
Check the pixel dimensions of the file, not the print size your photo app shows. TikTok Shop requires a resolution greater than 600 x 600 pixels and the uploader refuses anything smaller. Stretching a supplier thumbnail spreads the same pixels over a larger canvas and produces a soft image that fails the quality check instead of the size check. Aim well above the floor: a 1200 x 1200 pixel file gives buyers a usable zoom on a phone and leaves headroom for TikTok's own compression.
Is the image square, with the product filling the frame?
TikTok Shop accepts up to nine square images and renders them as squares in the grid, so upload at 1:1 and decide the crop yourself. Two further rules govern framing: the product must take up at least 60 percent of the frame, and it must appear in its entirety, so no edge may run off the side.
If your photograph is landscape, do not squash it. Crop around the product, then add plain padding on the short edge so the item stays whole and still dominates.
Is the background a solid colour?
The published rule is a solid colour background, with white recommended. A worktop, a carpet or a shelf of other stock reads as busy and drags the listing into the lower quality tier even when nothing is formally rejected. Cutting the product out and placing it on flat white rescues most flagged TikTok Shop images. Photomop is a photo studio that runs on your own device and its background remover runs this across a folder of product shots in one pass.
Have you removed every overlay?
The guidelines forbid watermarks, borders, promotional text, logos, graphics covering the product and marketing or promotion stickers. In practice the culprit is a supplier catalogue image with the badges already baked in.
- Sale flashes, percentage-off roundels and free delivery banners
- The supplier's logo sitting in a corner
- Coloured frames or drop-shadow borders
- Arrows, callouts and feature labels drawn over the item
- Digital renderings used in place of a photograph of the real product
Keep every image clean, not only the first.
Do you have enough images, and are they genuinely different?
Listings with five or more images reach the higher quality tier. Use the first slot for a clean front view on plain background, then add side, back, scale, material detail and in-use shots. Padding the count by repeating the main photo does not work: duplicate main images are named specifically as a fault. Every image must also be in colour. You may attach one video, which must not exceed 5 MB.
The settings, in one place
The Photomop preset for TikTok Shop
Resize to a 1:1 square at 1200 x 1200 pixels, comfortably above TikTok Shop's 600 x 600 floor, adding plain white padding on the short edge rather than cropping so the product stays whole and still fills roughly 70 percent of the frame.
Resize image runs on your own device, at full resolution, with no watermark on the export.
What goes wrong on TikTok Shop
Every one of these is a real rejection or a real drop in placement, not a matter of taste.
Enlarging a 400 pixel thumbnail, which clears the pixel count but produces a soft image that fails on quality.
Shooting on a worktop or carpet, which counts as a busy background rather than the required solid colour.
Cropping so tightly that an edge runs off the frame, breaking the rule that the item must appear in its entirety.
Padding the image count by repeating the main photo, which is flagged as a duplicate rather than counted.
Uploading a landscape photo and letting TikTok square-crop it, which usually slices the top or bottom off the product.
Questions sellers ask
TikTok Shop image requirements, answered
The questions people search for once a photo has already been refused.
What is the minimum image size for TikTok Shop?
Greater than 600 x 600 pixels. The US Academy guidance states a minimum resolution greater than 600x600, and the regional listing guidelines phrase it as at least 600 x 600. Treat 600 as the floor and upload at 1200 x 1200 or larger.
Does TikTok Shop publish a maximum file size or accepted formats?
Not on its public pages. Those limits sit in the Seller Center uploader rather than the Academy articles, so any precise megabyte figure quoted elsewhere is guesswork. JPEG and PNG are safe. The one published file size figure covers product video, capped at 5 MB.
Does the background have to be pure white?
No. The rule is a solid colour background and white is recommended rather than mandated, so a flat light grey also complies. White remains safer because it matches the surrounding grid and keeps product edges readable at thumbnail size.
How many product images can I upload?
Up to nine square images per listing, with the same cap applying to any mosaic image. Five or more distinct images reaches the higher quality tier, so nine is worth reaching if you have genuinely different angles to show.
My image uploaded fine but the product is now hidden. Why?
Upload checks dimensions, moderation checks content. A file can be large enough and still fail later for a watermark, a promotion sticker, a digital rendering standing in for a real photograph, or a duplicated main image. Replace the offending image and resubmit.
Where these TikTok Shop rules come from
Each link is the page the figures were read at, with the date it was opened and whether it could be read at all.
- TikTok Shop Academy, Product Detail Pages and Listing Quality GuidelinesOpened and read in full on .
- TikTok Shop Seller Center, Product Listing GuidelinesOpened and read in full on .
- TikTok Shop Partner Center, Upload product image API reference, technical limits not rendered on the public pageThe page returns a not-found error, so the rule may have moved on .
Same cluster
More platform guides
Neighbouring guides, so every platform in the set is one hop from every other.
Vinted
Vinted allows up to 20 photos per listing and rejects images over 9 MB. It sets no pixel size. Here are the ownership and content rules that get listings hidden.
Walmart Marketplace
Walmart wants 2000 x 2000 px images to enable zoom, a seamless pure white RGB 255,255,255 background on the main image, and every image file kept under 1 MB.
Wayfair
Wayfair requires product images of at least 1000x1000 pixels and 3 or more per product, with 2000x2000 recommended. What Wayfair publishes, and what it does not.
From the studio
The tools this guide uses
Each one runs in the browser tab you are reading this in, on your own device.
Resize image
Exact pixels, or a marketplace preset that already knows the rules.
Remove background
One clean cut-out, hair and all, at whatever resolution you brought.
Upscale image
Double the pixels on a small product shot without the mush. The page for it is still in progress, so this card opens the toolbox.
Crop image
Free crop, fixed ratios, and the aspect every platform asks for.
Keep reading
Elsewhere on Photomop
Image glossary
A hundred photo editing terms, defined in plain words and filed by the job they do.
Read itResize image
Exact pixels, marketplace presets and an aspect lock, run on your own device.
Read itCompress image
Name a file size limit and the tool re-encodes until the photo fits it.
Read itAll the tools
The whole toolbox in three families, with what each one needs before it can run.
Read it
Get the file right before you upload it
Photomop is a photo studio that runs on your own device. Resize to the exact pixels TikTok Shop asks for, compress to the weight limit, convert the format and batch the lot, all at full resolution with no watermark. The image glossary explains any word in the table above.